McAfee Launches AI-Powered Deepfake Detector in India

McAfee today announced the launch of its AI-powered Deepfake Detector in India, aimed at tackling the growing threat of AI-generated deepfakes and online scams. As deepfake videos become more prevalent on social media, McAfee says its new tool uses AI to quickly identify altered audio in videos, alerting users to potential scams within seconds. The technology runs directly on users’ PCs, ensuring privacy by avoiding cloud uploads.

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Growing Online Scams

According to recent McAfee research, the average Indian encounters 4.7 deepfake videos daily, and 66 percent have been affected by deepfake video scams in the last year. To combat the rise in AI scams and misinformation, McAfee said it has worked with leading OEMs to bring powerful AI-based deepfake detection capabilities to consumers in India.

Enhanced performance, with privacy safeguards

“With McAfee Deepfake Detector now available in India, on many select Copilot+ PCs, consumers in India who opt in are alerted within seconds if AI-altered audio is detected in videos, without relying on laborious manual video uploads. Trained on hundreds of thousands of samples, McAfee’s AI detection models perform the entire identification process – known as inference – directly on the PC, maximizing on-device processing to keep private user data off the cloud. McAfee does not collect or record a user’s audio in any way, and the user is always in control and can turn audio detection on or off as desired,” the company explained.