Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI


The Indian telecom market stands as one of the largest and most competitive in the world. The distinctiveness of this market lies in the fact that strategies successful elsewhere may not be easily replicated in India. Despite this uniqueness, the Indian telecom market has experienced tremendous growth in subscriber numbers and high-speed connectivity over the years, largely driven by disruptive practices and price wars, fueled by digital connectivity initiatives.
Also Read: Ericsson Reports Strong Sales Growth in India Amid Decline in North American Market
Ericsson’s Build-out Speed in India
Presently, India is witnessing one of the fastest 5G rollouts globally, setting it apart as one of Ericsson’s largest markets with remarkable sales. In its Q2 2023 earnings report, Ericsson highlighted its record build-out speed in India, making the country Ericsson’s second-largest market and placing it among the top countries for new sales. Recent developments around Ericsson show a focus on Sustainable Solutions and Solutions that can revolutionize Fixed Wireless Internet in markets like India.
Ericsson and MediaTek’s FWA Technology Milestone
To illustrate this, we refer to Ericsson and MediaTek’s recent technology milestone for Fixed Wireless Access (FWA). Together, they have set a new industry uplink speed record with a remarkable 565 Mbps throughput. This breakthrough is excellent news for fixed wireless access (FWA) users, as it promises significantly higher upload speeds and enhanced capacity. Achieving Gigabit downlink speeds is not much of a feat, but achieving record upload speeds is what makes a difference to the technology and end consumer experience.
Also Read: Ericsson and MediaTek Reach Record 565 Mbps Uplink Speed for 5G FWA
While 5G adoption in India is yet to see significant use cases for end consumers, Indian telcos are actively working to introduce mmWave (26 GHz) to the market. However, the viability of such a deployment depends on factors like the substantial capital and expenditure involved and the current pricing strategies in India. Additionally, the topography of the Indian market raises questions about the extent of mmWave coverage needed to deliver gigabit speeds and the associated costs.