Why Truly Unlimited Data Does Not Make Sense for a Lot of Broadband Subscribers

The word unlimited has been thrown around in the telecom industry a lot these days. There was a time half a decade ago when everything was written down in numbers and there was no concept of a free lunch when it came to data and talking on calls. The calls were charged at a premium and data was considered a luxury. However, the times have changed drastically and now data is aplenty available in SIM cards and wired broadband connections alike. However, in a dogmatic approach, I talk about why a truly unlimited data plan does not make sense to buy, and even for the telecom companies to offer.

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The Story of 3,300GB Data Per Month

Although the wired broadband plans offered by companies like Bharti Airtel under the Xstream Fiber banner and by JioFiber come with the tag of unlimited data, the most data that they offer is 3,300GB or 3.3TB. When the news came out, clarifications came from the telecom companies that this figure is accurately true, however, what followed after this was a barrage of negative comments about misleading the marketing it. While the reactions of the customers are not entirely false, but the companies offering 3.3TB data per month under their broadband plans are not astray as well.

To put it into a picture, 3,300GB of data on average translates to 110GB of data per day. If you were to download and watch a movie in FullHD on your desktop or TV, the data incurred would be somewhere near 2-3GB. Even with multiple people at home, it is quite unlikely that the customers will run out of this huge amount of data by the end of their month. With IoT devices making their way into the market and streaming becoming increasingly common, the 3.3TB limit is justified because it’s simply too high for the common man’s usage.