Apple Shipped 11.5 Million Tablets Globally in Q2 2018, Overall Tablet Shipments Down by 13.5%

The International Data Corporation (IDC) released its Worldwide Quarterly Tablet Tracker for the quarter that ended June 30, 2018. In the report, IDC stated the global tablet market declined 13.5% during the second quarter of 2018. Apple remained the leader with 34.9% market share, which is followed by South Korean giant Samsung with a 15.1% share. Apple shipped 11.5 million tablets in the second quarter of 2018 while Samsung shipped 5 million units. Huawei was third with 3.4 million tablet shipments and a 10.3% market share and Lenovo fourth, shipping 2 million units with 6% market share.

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Huawei has had a decent run with its smartphones in Q2 2018 and the same performance reflected in the tablet segment too. Huawei had an impressive 7.7% growth (year-over-year) from the same quarter last year while Apple registered 0.9% growth.

The global shipments fell to 33 million from 38.3 million in the same quarter last year, according to IDC’s report. Slate tablets accounted for the majority of the market with 28.4 million units, down 14.5% from the previous year.

Detachable tablets also declined owing to the high-profile product launches in the second quarter of 2017 and the absence of timely updates to those products in Q2 2018, as reported by IANS.

“The detachable market is at a crucial stage as it has been driven primarily by premium products from Microsoft and Apple and growth has slowed in recent months,” said Jitesh Ubrani, Senior Research Analyst.