Samsung Still Holds Upper Hand in Indian Smartphone Market, Followed by Xiaomi, Vivo, Oppo, and Lenovo: CMR Report

CyberMedia Research (CMR), today released the numbers for India Mobile Handset Market for 1st six months of 2017. In the report, CMR said that several Chinese brands like Xiaomi, Lenovo, Vivo, Oppo and iTel have shown growth in the range of 7–33% in smartphones (iTel being the exception with growth of 293% on a small unit base), the focus is now all about competition among these brands to occupy the leading positions in the market.

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As per the report, a total of 61.8 million mobiles were shipped in the 2Q 2017, of which 54% were feature phones witnessing 9% sequential growth. As the Jio Phone launch looms the prospects of feature phone as well as entry-level smartphones, brands aligned to these markets pushed the shipments in wake of anticipated contraction of the market due to JioPhone availability in 3Q 2017, and beyond.

Chinese brand Xiaomi is one of the ace performers in the quarter not only taking to No. 2 in the smartphone market in India but also contributing to the revival of Rs. 4000 – Rs. 6000 price segment of the market. The segment witnessed 55% growth sequentially. CMR believes that going forward, the entry level smartphone market will see a lot more action for a few quarters from now onwards.

Thomas George, SVP & Head CMR while sharing some insights of the report said, “As Smartphones complete its first decade in India, Samsung will continue to enjoy the market leadership, 6th time in a row. He, however, cautioned that though it will continue to leverage the offline physical reach and access, there has to be a clusterised strategy for each of the geo-markets in the country Samsung will have to adapt.”