Support Telecomtalk
Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
Micromax, the homegrown smartphone brand, a couple of years ago was the India’s leading smartphone brand, however, according to the recent report, the company has been dropped to the fifth position in the market, and that’s mainly due to the invasion of Chinese brands. It is now reported that the company will be launching Bharat 1, a feature phone, and Bharat 2, a smartphone priced under Rs. 3,000.
- Make Telecom Talk My Trusted Source
Speaking with the Economic Times at the India Mobile Congress in New Delhi, Shubhajit Sen, Chief Marketing Officer, Micromax said that the brand is aiming to sell five-six million of Bharat 1 and Bharat 2 phones. He also stated that the Bharat 1 would come with support for VoLTE. The Bharat 2 will be first unveiled in the country in next two weeks, whereas the Bharat 1 will be launched just after the Bharat 2. Also, the company will be launching Bharat 3 as well later this year, but there are no details regarding that currently.
Sen also quoted that Micromax is working closely with Indian telecom operators for a possible collaboration. “We are working on technologies which would be of high interest to the operators in India,” he said. Even though the collaboration happens with any of the operators, the phones will be made available as open devices and won’t be any carrier exclusive. Also, he confirmed that the phones would be manufactured in India itself.
That said, there are some other details regarding Bharat 2 apart from the pricing. The Bharat 2 will be the first Google-approved phone which will be priced at Rs. 3000 and comes with support for VoLTE. However, the phone won’t be powered by Android. Instead, it will run Java based OS, which might be a disappointment.
