2nd TAKE ON:INDIAN TELECOM SECTOR TILL TODAY & TOMORROW!

With the worthwhile responses form all around the TelecomTalk readers on the first article “INDIAN TELECOM SECTOR TILL TODAY & TOMORROW!”

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Here is the second ride on the foregoing theme. If we talk about who’s emerging as the most happening Telecom-player among the newbie’s the only name capturing the news head lines from last few days “TATA DOCOMO” be it the first ever launch of 1 paise / sec tariff plan OR achieving significant milestone of crossing the 5 lakh subscribers mark in Tamil Nadu circle, barely a month after the launch of its service. or Setting up its hub of operations in Mumbai & Goa circle or Advertising via a Bus filled with ‘Celebes’ its Docomo rising all around.

One question thou simple, What is the key craving of all Telecom Operators or in other words “What an Operator really wants” the answer is simple and you all know that its “SUBSCRIBER’ the people like us and have you ever thought what benefits Subscriber’s the most…… any guesses “ The intense competition among operators”

Whether it be competition between the incumbent ones or the newbie’s this is how we get the benefit. The notation is quite simple Operator have to set new tariff plans viz. reduced rates to capture the subscribers and that is how a subscriber gains benefit.

Ok we go for most attractive schemes some recharge coupons that makes our call tariff’s to less, But have u ever noticed the behind the curtain scenarios like If I ask you “Will you be making same amount of STD or local calls if your tariff would have been high” or “Will you be contributing to same amount of ARPU if your plan would not have been the lucrative one” the topic is quite debatable but in one line these are highly approached marketing techniques for the benefit of both “Operator” and “Subscriber” we both benefit from it.