Reliance Digital is on Massive Expansion Mode: Infotel 4G’s Official Stores?

In a recent report Reliance Digital, the the retail electronics chain run by Mukesh Ambani-led Reliance Group is undergoing massive expansion mode with the target to make total stores to 500 as well as having warehouse in every state in the country by March 2014. Currently Reliance Digital has only 101 stores with only 21 warehouse in the country. Main focus is to have presence in tier 2 and tier 3 cities of the country.


What does it mean ?

Reliance Group’s flagship telecom company Infotel Broadband‘s 4G/LTE services are going to be launched in the country in coming months. To make 4G a grand success Infotel is focusing on tier II and III cities where broadband demand is high and BSNL can not be a match for the choice of the youngsters there.

Reliance Digital can be the answer of this problem, where Infotel kisoks will take care of 4G sale as well as customer care like other operators’ official stores. Not only that people can buy gadgets at Reliance Digital and get rewards in terms of 4G data, voice or video minutes. Infotel’s devices – tablets, WiFi routers, MiFi devices or smartphones is to be made available on R-Digital stores where you can buy them at best price.

Reliance Communications has 241 Reliance World outlets across 105 cities of the country as per its website. Airtel and Vodafone have more than 500 branded stores across the country. RIL’s approach seems to be in the right way.

Reliance Industries can easily integrate its all retail shops with Infotel 4G – like Tata Tele’s Talk24 branding with Future Group. Buy stuffs at Reliance fresh, Reliance Digital, Time out or Trends and reward points (RelianceOne) can be converted into 4G data – how good the deal is?

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  • Chinnu December 20, 2012 8:04 pm

    Fingers crossed……………. Reliance or Airtel

  • drkavint December 20, 2012 8:45 am

    no chance to believe…. the word reliance stands for ipc 420…
    they will launch in big way big things and close in matter of seconds…
    my focus is only on mts and russian president visit..
    only they can be plan changer..
    100 gb for 1000 rupees/ month at 3.1 mbps ( mts) is far more enough than reliance 50mbps…

  • Esmail December 20, 2012 12:03 am

    More than 4G what we need is quality wire line internet for the home, The existing copper wire network is just not good enough and can provide broadband speeds of upto 2Mbps. We need quality FTTH (Fiber to the home) network with high penetration at least in Metro circles, which provide down link speeds of upto 20 Mbps. It is much more cost effective for a telecom company to provide low tariffs for wired broadband compared to wireless. It is only due to the lack of this in India that the consumer is forced to use wireless broadband as a substitute. Wonder when our infrastructure will be at par with countries like USA.

    • Rudradeep Biswas December 20, 2012 11:15 am

      ftth is tough to deploy in India, LTE can provide the last mile connectivity at ease.

      • Esmail December 20, 2012 2:51 pm

        Agreed that LTE can provide the last mile connectivity, but do you take into consideration the difference in tariffs? LTE will have a significantly higher per GB cost of data, maybe even 3 to 4 times higher. In this state of affairs getting truly unlimited broadband plans without FUP on LTE seems near impossible, this can only be catered to by quality fiber network. If a person wants to stream a full length Movies watching them online in 720P or 1080P HD resolution, can you calculate the amount of data consumed, if this were on LTE the person would have to sell gold ornaments to be able to pay the bills.

        • RDB December 21, 2012 1:22 am

          If LTE data is extraordinary high priced, it can not survive in India. See 3G is yet to take off, and RIL’s best strategy is to bleed 3G players more. That can be done by offering LTE data at cheap rate.

          True that on wireless it’s tough to offer unlimited plans but 20GB @100Mbps, and then 1Mbps unlimited is quite ok!

  • Danish December 19, 2012 9:55 pm

    India will get high speed internet and unlimited plan after 25 year.

  • Venkat December 19, 2012 9:14 pm

    I have been using reliance broadband for three years, very good speed and tariff they are providing is unmatchable.For 2mpbs unlimited and paying only 799 which no other operators are providing. I appreciate the reliance and I believe they will make a trend setter for indian broadband industry which needs more rigorous growth and the customers are really suffering in the hands of bsnl, airtel,tata who really capping the us with the low speeds.generally talking this companies are looting us with the speed which is no worth in any means.Reliance all the best for the future which India needs from you.

    • Rudradeep Biswas December 20, 2012 11:12 am

      That Reliance Broadband you are using is not this Reliance. Reliance Broadband is part of Reliance Communications, which is a part of Reliance ADAG group headed by Anil Ambani. And Reliance Retail (includes brands – digital, fresh, time out, jewelery, trends) are part of Reliance Industries owned by Mukesh Ambani. Reliance Industries own Infotel broadband.

  • Prithvi December 19, 2012 8:44 pm

    Unreliable brand but let’s wait and watch. Good luck to ’em. The whole game plan revolves around post FUP speeds for unlimited speeds.

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