In a recent report Reliance Digital, the the retail electronics chain run by Mukesh Ambani-led Reliance Group is undergoing massive expansion mode with the target to make total stores to 500 as well as having warehouse in every state in the country by March 2014. Currently Reliance Digital has only 101 stores with only 21 warehouse in the country. Main focus is to have presence in tier 2 and tier 3 cities of the country.
What does it mean ?
Reliance Group's flagship telecom company Infotel Broadband's 4G/LTE services are going to be launched in the country in coming months. To make 4G a grand success Infotel is focusing on tier II and III cities where broadband demand is high and BSNL can not be a match for the choice of the youngsters there.
Reliance Digital can be the answer of this problem, where Infotel kisoks will take care of 4G sale as well as customer care like other operators' official stores. Not only that people can buy gadgets at Reliance Digital and get rewards in terms of 4G data, voice or video minutes. Infotel's devices - tablets, WiFi routers, MiFi devices or smartphones is to be made available on R-Digital stores where you can buy them at best price.
Reliance Communications has 241 Reliance World outlets across 105 cities of the country as per its website. Airtel and Vodafone have more than 500 branded stores across the country. RIL's approach seems to be in the right way.
Reliance Industries can easily integrate its all retail shops with Infotel 4G - like Tata Tele's Talk24 branding with Future Group. Buy stuffs at Reliance fresh, Reliance Digital, Time out or Trends and reward points (RelianceOne) can be converted into 4G data - how good the deal is?