Xiaomi Retained Top Spot During Q1 2019 With 29% Market Share: Counterpoint

Despite losing its turf in India a little, Chinese smartphone maker Xiaomi retained its top slot in the first quarter (Q1) of 2019, garnering 29% market share, Counterpoint Research said on Friday. Xiaomi’s India shipments declined by 2% year-on-year(Y-o-Y) as it had recorded 31% market share in the same quarter last year. South Korean giant Samsung with a 23% market share stood second, and Vivo gained much ground to hit the third spot with 12% share. The market share of Chinese brands in the Indian smartphone market reached a record 66% during Q1 2019, according to Counterpoint’s “Market Monitor” service.

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Overall, India’s smartphone shipments grew 4% Y-o-Y.

“Data consumption is on the rise and users are upgrading their phones faster as compared to other regions. This has led to users spending more on their purchase which is driving up the overall average selling price (ASP) in the market,” explained Tarun Pathak, Associate Director, Counterpoint.

As a result, the premium specifications are now diffusing faster into the mid-tier price brands. Volumes for the Chinese brands grew 20 per cent YoY, mainly due to the growth of Vivo, Realme and Oppo.

Xiaomi’s newly-launched Redmi Note 7 series (Note 7 and Note 7 Pro) crossed the one million mark within the first quarter of its launch. Xiaomi’s offline contribution was highest in March.

Samsung’s A-series shipments surpassed two million units. “The newly launched online-only M series started well too, but it will need a strong follow-up device to continue its momentum on the online platforms,” said Counterpoint.