Xiaomi Redmi Note 4 Becomes the Top Selling Smartphone in India in Q2 2017: Counterpoint Research

Just yesterday, a report from Canalys revealed that Chinese brands such as Xiaomi, Vivo, and Oppo are going great guns in the Indian market. And today, a research report from Counterpoint’s Market Monitor service revealed that LTE installed base of handsets crossed 150 million till the end of Q2 2017. The report says that India is now only behind China and USA in the total LTE smartphones, and is estimated to surpass the USA in next one year.

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In terms of performance during the quarter, smartphone shipments in India grew by modest 4% YoY in Q2 2017. Like China, the top five brands contributed to almost 70% of the total smartphone market. Although local brands grew during the quarter, they are still unable to find their place among the top five smartphone players for the third successive quarter.

Samsung remained the top brand in the smartphones shipped market share with 25.4% share, while Xiaomi achieved 15.5% share, followed by Vivo, Oppo, and Lenovo with 12.7%, 9.6%, and 6.8% share respectively. Lenovo market share also includes that of Motorola’s.

Chinese brands performance remained steady and are now contributing to more than half of the total smartphone shipments. “It is their second successive quarter when their market share is well over 50% after they took over local players in 2H 2016,” says Counterpoint in their report.

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Xiaomi, Vivo, Oppo and Gionee were the fastest growing smartphone brands in the quarter with strong offline push and advertising blitzkrieg. Furthermore, four out of five mobile handsets shipped were “Made in India” during Q2 2017. The government also introduced phased manufacturing program during the quarter to increase the local value addition which is currently pegged at a low 6%.