Xiaomi to Launch a New Business Tomorrow Which is Touted Change Rural Retail in India

By November 19th, 2018 AT 7:08 PM

Chinese electronics major Xiaomi, which is focusing on amplifying its product portfolio beyond smartphones, is all set to launch on Tuesday a new business which, according to the company, will “change rural retail in India”. “Excited about a new business that we are launching. We’ll announce it tomorrow,” Manu Kumar Jain, Vice President, Xiaomi Global and Managing Director, Xiaomi India, revealed in a tweet on Monday.


“This new business will forever change rural retail in India,” he stressed. Started with the online-only strategy, Xiaomi is fast expanding its presence in offline retail as well.

In September, the company launched its fourth flagship “Mi Home” experience store in the country, in Bengaluru, along with a new office. “With the launch of a new ‘Mi Home’ experience store, we aim to bring maximum international products to the Indian markets,” Jain said at the time of the launch.

With the purpose of strengthening its offline network further, Xiaomi said in September it wanted to open 100 “Mi Home” stores in 2018 itself.

Known for its low-cost phones, the company shipped 11.7 million units and became the top brand in the Indian market with 27.3% share in the third quarter this year, with Samsung at the second spot, according to an International Data Corporation (IDC) report last week.

The company grew to a new high on the back of its successful Redmi 5A and Redmi Note 5 Pro series and refreshed Redmi 6/A/Pro portfolio, said the report.

But the eight-year-old company wants to be recognised not as just another smartphone company and it began working towards this mission in 2014. Along with its products in the smart home portfolio, it’s is also venturing into non-technology related segments like luggage, shoes, apparel and more.

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Kaushik IMANeha MiglaniRudradAroyDeepak G Recent comment authors
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Kaushik IMA
Kaushik IMA

Manu Kumar Jain is a door-to-door salesman; only can do what the Chinese leaders tell him. After my dealings with this company I don’t have much respect left – they are a mess internally, all they have is a good product and not a good company or a good backend, or service system. They are close to Samsung, no. 1 or 2 depending on who you ask – but they have a long way to go before they reach the trust or the brand image, or the professionalism that Samsung offers. Of course, they probably have cool schemes for rural… Read more »

Neha Miglani
Neha Miglani

@Kaushik, what happened to your case with the TERM cell? any progress?

Kaushik IMA
Kaushik IMA

Yes. Airtel found guilty, “action taken” as per DoT terms and conditions (what exactly was not specified to me).

As far as I am concerned, at least their automatic port request initiation was stopped!


Mi is becoming messy. Redmi Note 3 and 4 was a hit, but 5 and 5 Pro – both came with poor build quality and many did not upgrade. Their premiere phones have few takers as their flagship Mi 6/7/8 etc etc were not launched in India.

Mi is also not launching their laptops in India.

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