Xiaomi is one of those companies that have successfully implemented the online-only sales model globally. The e-commerce arena is growing rapidly and it has leveraged the same to its advantage. However, people still want to use a device before making a purchase in order to get rid of their inhibitions, but sadly that does not happen when buying a handset that is available only through online-only sales.
Xiaomi has understood the consumer requirement and has now declared that it will soon be setting up 100 stores in India to enable customers to use their devices before buying them online. Although the company will still stick to its online retailing model and won’t be offering its items in these stores to purchase. The physical stores would be working as brand builders for the company to increase Xiaomi’s market sustainability.
Currently, Xiaomi is in collaboration with Flipkart to offer its smartphones and accessories for sales. It additionally offers the Redmi Note 4G through Airtel’s retail locations and that is the only offline sales model it will stick to. The Chinese manufacturer aims to sell 100 million smartphones this year and position itself to become a pioneer in the developing markets.
The Chinese organization is planning on opening up these stores in a few urban cities and the first wave of store includes cities such as Hyderabad, Chennai and Bangalore getting a store from the first week of April. These stores might sell accessories made by Xiaomi, like power banks, headsets, screen guards, cases and covers. They will have all the devices from Xiaomi on display and customers can get themselves familiar with the devices before buying them online.
Xiaomi recently launched the Redmi 2 for Rs 6,999 and MiPad for Rs 12,999 in India and both the devices are expected to fetch a good response from the masses.