Wynk Music, the popular OTT music application from Bharti Airtel today said that it had crosses 75 million app installs, underlining the app’s growing popularity as the go-to destination for music lovers. Airtel also stated that overall song streams on Wynk Music also saw a solid growth on the back of the strong demand for local content. “While overall music from Bollywood continued to rule, it was Indian regional music streams on Wynk that stole the show and grew by over 100%,” said Airtel in a press statement.
Sameer Batra, CEO – Wynk, said, “It is really gratifying to see the overwhelming response from our users. We believe it’s an outcome of our unrelenting focus on innovation to deliver a great in-app experience driven by superior content curation with a sharp focus on regional music. Affordable smartphones and increasing penetration of high-speed data services will continue to add to the uptake of music and other content on smartphones. At Wynk, we will continue to bring more exciting innovations to make add to the music experience of our users.”
Furthermore, Airtel stated that Wynk Music has a collection of over 3 million songs, including popular music in 12 Indian regional languages. Airtel has streaming partnership rights with nearly all content providers, and the company is making sure to offer the best in the industry. “Music in languages such as Tamil, Telugu, Punjabi & Kannada accounted for the bulk of the 100% growth in regional content,” added Airtel.
Another highlight of Wynk Music’s growth story has been that 13% of its active users now come from rural India and contribute to nearly 10% of the overall daily streams. These customers too looked up for content in their local languages.
Other highlights from consumers include the remixed versions of Bollywood classics to the latest hits continue to grow in popularity and made up for 13 of last year’s top 50 tracks on Wynk, contributing over 3% to the overall streams in the year. Airtel also highlighted that users interest in international music continued to grow. And it was users from Tier-2 & Tier 3 cities that drove a lot of streaming thanks to increasing familiarity with artists via social media. ‘Shape of You by Ed Shereen’ crossed 100 million streams to break all popularity records on Wynk Music concluded Airtel.