WhatsApp Payments, the UPI payment feature was rolled out to the instant messaging platform a few years back and was recalled due to several reasons. Again, it was rolled out to users earlier this year but it failed to get enough traction. Now, in an attempt to gain traction, WhatsApp Payments might follow the footsteps of Google Pay. Reportedly, WhatsApp is intending to give cashbacks to users who send money using the service. With this move, the Facebook-owned messaging platform intends to witness a boost in the usage of WhatsApp Payments
WhatsApp Payments To Reward Users
As per a recent report by WABetaInfo, the app might bring a feature that would reward users with a cashback. It is claimed that this feature is under development and might not be available for all users. Also, the publication has shared a screenshot to back its claim regarding the upcoming feature. The screenshot shows a new banner above the chats in the chat tab and it appears to be seen above the pinned conversations. The banner shows a gift icon and reads “Get cashback on your next payment”. Also, it reads, “Tap to get started”.
Furthermore, the report notes that the cashback feature will be applicable only to users in India. Interestingly, any payment of Rs 10 or above will be eligible to get cashbacks. With this move, the platform eyes to increase the userbase of its UPI payment service that went out of beta in November last year. For now, WhatsApp has not alerted users regarding this new feature.
WhatsApp Bets Big On Payments
As per a report by the Economic Times, WhatsApp appears to be betting big on the payments service in India. It is working towards creating awareness among users regarding the UPI service. The company intends to be working on a major ad campaign related to this service.
Manesh Mahatme, Director, Head of WhatsApp Pay, India told ET that they would employ more marketing efforts in order to help people understand and make use of the payments potential on the messaging app. It is touted to be as simple as just sharing a photo. As the digital payments adoption is a key step in the digital financial journey of the country, WhatsApp intends to be a significant contributor to the same.
