WhatsApp Pay To Launch in India, Digital Payment Platform Approved by NPCI

Facebook will be able to roll out WhatsApp Pay in a phased manner after complying with government’s regulations

By February 7th, 2020 AT 2:35 PM
Highlights
  • WhatsApp’s digital payment platform gets approved by NPCI and RBI
  • The WhatsApp Pay feature to roll out in India in a phased manner
  • Initially, the service will be offered to 10 million users and full launch happen in upcoming months

WhatsApp will finally be able to roll out its digital payments platform WhatsApp Pay in India, after securing a key regulatory approval. The company has been trying to launch its payment feature for two years now. WhatsApp was granted a license to operate its UPI based payment service by National Payments Corporation of India (NPCI), an RBI official told Business Standard. The NCPI’s approval comes days after clearance from India’s apex bank, the RBI.

WhatsApp Pay to Roll Out in a Phased Manner

The UPI based digital payment service, however, will be rolled out in a phased manner as per the RBI official. The WhatsApp Pay feature will initially be offered out to 10 million users in the first phase. “Pending other compliance points, the messaging platform will be able to do a full rollout,” the official said, reports Business Standard.

WhatsApp Pay feature was first introduced in February 2018 as a trial run for select users (nearly a million) in partnership with ICICI Bank. However, the company couldn’t officially roll out the service pending regulatory approval from the government.

The key reason was compliance with data localisation norms, which delayed the launch until now. The government expressed data security and privacy concerns and wanted WhatsApp to store all of its data locally.

WhatsApp hopes to make it big in India’s digital payments market as it has over 400 million user base at its disposal. It will directly compete with Alphabet Inc’s Google Pay, Walmart’s PhonePe, Alibaba’s Paytm, and Amazon Pay.

Last week, Facebook CEO Mark Zuckerberg had promised the rollout of WhatsApp in a number of countries in the next six months.

“We got approval to test this (payment services) with one million people in India back in 2018. And when so many of the people kept using it week after week, we knew it was going to be big when we get to launch,” Zuckerberg had said.

WhatsApp’s digital payment system based on the Unified Payments Interface (UPI) will allow users to pay others or do business transactions through their bank accounts. The WhatsApp Pay will be integrated into the WhatsApp messaging app itself.

Chakri is a go-to guy for your next smartphone recommendation. Back in his engineering days, he used to play with smartphones by installing custom ROMs and that passion got him into the tech industry. He still goes nuts about a smartphone knocking his door for review. Currently managing everything at Telecom Talk, Chakri is trying to master PUBG Mobile in his free time.

5
Leave a Reply

avatar
Photo and Image Files
 
 
 
2 Comment threads
3 Thread replies
1 Followers
 
Most reacted comment
Hottest comment thread
5 Comment authors
dragonmonkNikhilSACHINBiswadeep MondalAkash Recent comment authors
newest oldest most voted
Nikhil
Nikhil

Using the UPI from a very long time (almost 2 years)

DB1AA4FA-8A0A-4B7B-B9D5-7A70F05FAEDE.jpeg
Akash
Akash

I have a doubt. How do these payment apps earn through UPI? UPI is run by govt and there’s no service charge for transactions.

Biswadeep Mondal
Biswadeep Mondal

It’s not money they are after it’s the data they are looking for, Data of what you spend on, which places you shop, how many times you eat out and others. Data mining is the biggest upcoming thing. So later facebook can either to sell those data or customise ads for you accordingly and I believe paying transaction charges for that to govt. is a small price to pay in comparison.

dragonmonk
dragonmonk

@biswadeep True that.

SACHIN
SACHIN

nothing is free in this world…upi also has its charges but not levied on customers

Recent Posts

Realme C11 to Launch in India on July 14

Realme C11 was launched in Malaysia last month under the budget smartphone segment of Realme. Now the smartphone manufacturer is...

Redmi Note 9 Heading to India, Teaser Hints at Amazon Exclusive

Redmi India on Thursday teased the launch of a new Redmi Note 9 model in India. The company in March...

Excitel Broadband Offering Unlimited Data With 100 Mbps Speeds at Rs 699

Broadband connections are in huge demand at the moment. Looking at the opportunity and demand, many internet service providers (ISPs)...