By May 21st, 2009 AT 3:30 PM

zoozoo Vodafones Popular ZooZoo Ad’s has won PETA (People for Ethical Treatment for Animals) India’s first Glitter Box awards the awards are given to businesses that take advantage of human alternatives to the use of real animals in their advertisements. ‘ZooZoo’ is part of the latest Vodafone ad campaign which has replaced the company’s ‘pug’ ad campaign.

The pug advertisement was bad news for real life pugs as many viewers purchased pugs and breeders cranked out as many puppies as they could late when the fad appeal wore off,many dogs ended up in shelters or were abandoned,the release said.

‘ZooZoo’ ads are a refreshing change from earlier Vodafone campaigns, says PETA Chief Functionary, Anuradha Sawhney.The popularity of this ad campaign proves there are many creative ways to convey a message without using animals animals used in films are often treated as little more than props and many suffer terribly behind the scenes,” she said.

Notify of
oldest most voted
Inline Feedbacks
View all comments

Recent Posts

Ligado Networks Get 3GPP Approval for 5G Deployment in L-band Spectrum

The American multinational entity Ligado Networks has recently marked that it has been granted approvals from the 3GPP on specifications...

Huawei and ZTE Appoint Nodal Officers Seeking Access to Trusted Portal

As we earlier reported that Chinese telecom gear makers Huawei and ZTE were barred from the government portal that would...

NEC Corporation 5G xHaul Transformation Services Launched

NEC Corporation has launched 5G xHaul transformation services with the opening of 5G transport network Centres of Excellence (CoE) in...