Under the slogan “drive safely” Vodafone India has come up with new set of Reminder Ringtones for its customers , where user can down load ring tone based on his preferences and can set accordingly for specific persons before starting his/her drive.
The reminder ringtones tends to help/remind the person for not taking up a call if set while driving. For examples WIFE RINGTONE says “if you really love your wife ...don’t pick up the phone ” and similarly for “children” ,“parents” etc.
If seen like the zoo zoo commercials its another good attempt by Vodafone to promote VAS(Value Added services) linking it with persons emotions but to a surprise the ringtones are available for free in MP3 format at their website (http://www.vodafone.in/existingusers/events/pages/drive_safely.aspx) form where any one can download to his/her computer and then transferable to mobile device.
