Vodafone Idea to Offer Music Streaming Like Airtel, Jio With Hungama Music

Vodafone Idea (Vi), the third-largest telecom operator in India, has just announced that it will offer a premium music streaming service to its users with Hungama Music. By partnering with Hungama Music, Vodafone Idea has strengthened its over-the-top (OTT) offering to the network service customers. Under this partnership, the telco will be offering its prepaid and postpaid customers six months of Hungama Music premium subscription at no additional cost.

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Vi users getting a premium subscription to Hungama Music can listen to content such as podcasts and songs, download unlimited titles, stream music videos, and more in 20 languages.

Vodafone Idea Partners With Hungama Music to Compete What Airtel and Jio are Offering

Both Reliance Jio and Bharti Airtel had their own music applications, namely JioSaavn and Wynk Music. Now Vodafone Idea has entered the competition by partnering with Hungama Music. Vi users can take the entertainment a notch higher by attending live music concerts of renowned artists by paying a nominal fee (note that these are digital concerts).

Vodafone Idea now also has a comprehensive solution or offering to provide its customers with the option to listen to songs at high-quality on the go with Hungama Music. All the Vi users can access songs from the telco’s mobile app (Vi App).

Avneesh Khosla, CMO, Vodafone Idea, said the telco is committed to engaging with partners across various domains for providing compelling and unique digital offerings to its consumers with varied preferences and needs.