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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
Vodafone Idea (Vi) has reduced the validity of Rs 99 and the Rs 128 prepaid plans. The telco has definitely done this to boost its average revenue per user (ARPU) figure. Vi has been struggling to get its ARPU up. There was no QoQ growth in the ARPU of the telco in Q4 FY23. It remained at Rs 135, the same as the previous quarter. It is not a good sign for Vi as it tries to raise funds from the market. Reducing the validity of the Rs 99 and the Rs 128 plans is going to help Vi quite a bit.
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The telco has a lot of low-paying customers, and this move would mean that everyone who was recharging with the Rs 99 plan (potentially all the 2G customers) will now have to recharge more frequently. It would scale the revenues of Vi higher and can also lead to a rise in the ARPU. Let’s check out the new validities of the Rs 99 and the Rs 128 prepaid plans. Note that these changes are currently only visible in the telecom circle of Mumbai. In case you find the change in your respective circle as well, do let us know in the comments.
Read More – Vodafone Idea Records Rs 6,419 Crore Loss, ARPU at Rs 135
