Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI


Bharti Airtel is the second largest telecom operator in India. It has several hundred million customers actively consuming network services under its portfolio. The telco is now going towards the direction of bringing 5G to everyone in every corner of the country. Airtel has already reached more than 3000 cities with its 5G services. Much recently, Airtel increased the minimum recharge plan for customers across the country. In a span of almost two years, the cost of minimum recharge has shot up several times with Bharti Airtel. Let’s check out the minimum recharge plan of Airtel.
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Airtel Minimum Recharge Plan 2023
Bharti Airtel decided to remove the Rs 99 plan from its offerings. Until a few months ago, Airtel’s Rs 99 plan was the option people went for if they just wanted to keep the SIM active. But now, that plan has become the Rs 155 plan. There are no other tariffs below Rs 155 that Airtel users can recharge with to keep their SIM active.
This has increased the cost of recharging for many consumers. But Airtel is very clear with its strategy of only having high-paying customers on its network. The telco isn’t worried about keeping low-paying customers as it negatively affects its average revenue per user (ARPU) figure.