Vodafone Idea Gifting Free data to Users without Active Plan is Not Good

Vodafone Idea (Vi), the struggling Indian telecom operator, is trying to entice users from porting out or just experiencing its service once more time by dolling out free data to users without any active plan. Users across the country have received free data from Vi when they have not recharged their SIM or number with any plan. To ensure that these users don’t port out and keep using the SIM, Vi is giving them free data at regular intervals. But this is doing more harm for the telco than any good. The inactive users are not recharging, so regardless of whether they stay in the network of the telco or not doesn’t create a difference in the company’s financial performance. But Vi is making them stay by giving free data because it doesn’t want its subscriber churn rate to go higher than where it already is.

• Make Telecom Talk My Trusted Source
• 
• 

One other reason could be that Vodafone idea wants inactive users to use its free data and be active base. Both reasons could be true. When TelecomTalk reached out to Vi asking about why the free data was given out, the telco didn’t give any response.

Read More – Troubles Galore for Vodafone Idea as Indus Towers Threat Resurface

Along with the free data, the telco is also offering free voice calls now. Vodafone Idea has been trying to get the attention of its active users for a long time, and this is how the telco is doing it.

Vodafone Idea is Hurting its Own Business

While it is good for the consumer at the end of the day, the telco isn’t really benefiting from it. If you zoom out a little and look at the bigger picture, Vi is actually indirectly promoting its users not to recharge. If you can get free data and voice calls, why would you recharge? Vi keeps on offering the free data benefit at regular intervals to users without active plans or usage.