Following HSBC’s drop from 8th to 11th, Now Vodafone is the only UK brand to be included in the top ten ranked by BrandFinance – Global 500 which is the world’s most comprehensive brand value league table, ranking the most valuable brands across all major markets.
Originally conceived as the world’s first global mobile brand, the company has managed to increase its brand value by nearly 6% from 2010.
Vodafone’s investments in India (Asia), Africa and Australia have continued to boost its Global Brand presence, with its joint venture in Australia now fully transitioned to the Vodafone brand. Vodafone is 2nd largest Mobile Service Operator with 130.9 million subscriber base in Indian market.
Despite being the world’s most valuable mobile telecoms brand, there is still further potential upside, principally across its partner market network – now present in over 40 markets – which could return more value from the brand to both Vodafone and its partners
Morten Lundal, Group Chief Commercial Officer at Vodafone, said:Our key brand positioning ‘power to you’ is gaining increasing relevance as our customers are embracing more advanced smartphones and expecting their voice and data solutions to be of the very best quality. The use of data and internet on the phone is going from ‘lifestyle’ to ‘lifeline’ and we aim to be our customers’ preferred partner in that transition.”