TRAI Postpones Marketing Calls And SMS Regulations Indefinitely

By March 21st, 2011 AT 12:33 PM

Telecom Regulatory Authority of India (TRAI) today postponed the deadline Indefinitely for implementing new rules to effectively arrest pesky commercial calls and empowered consumers against unwanted calls and SMSes. Earlier the deadline was March 21.

The whole drama started in December as we shared in TelecomTalk when TRAI come with its first of its kind of amendment to regulate unwanted calls.

TRAI said that the delay in allocation of a uniform number series for fixed line telemarketers by the Department of Telecom (DoT) as the main reason for the latest deferral. As per the new amendment, the regulation to stop Unsolicited Commercial Communication postponed indefinitely whereas telecom service subscribers will have all right to arrest pesky commercial calls and SMS and opt which service to opt and which not to.

This new numbering series starts from 140 series will be required to be implemented by all Access Providers before allocation of resources to telemarketer. For this purpose time will be required by Access Providers to change the configuration in their system and test the new series. No time frame has been specified by DoT as of now. As a result  Regulation for Unsolicited Commercial Communication postponed indefinitely.

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