TRAI Pushes Marketing Calls And Sms Guidelines To March 21

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Telecom Regulatory Authority of India (TRAI) today extended the deadline for implementing new rules to effectively arrest pesky commercial calls and empowered consumers against unwanted calls and SMSes. Now the new deadline is March 21.

The whole drama started in December as we shared in TelecomTalk when TRAI come with its first of its kind of amendment to regulate unwanted calls.

TRAI said that the delay in allocation of a uniform number series for fixed line telemarketers by the Department of Telecom as the main reason for the latest deferral.As per the new announcement the  regulation to stop Unsolicited Commercial Communication will be effective 21st March, 2011 with this subscribers will have all right to opt which service to opt and which not to.

The regulation provides that the customer preferences would be effective within seven days from the day of opting it.

To control telemarketing calls (DoT) has now allocated a new separate numbering series starting with the number ‘140’ for telemarketing activities prior it was 70 so communicating the same to all the service providers and carrying out the required changes would require time.

Therefore, The Authority has to change the date of implementation of operationalization from 21st March 2011

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