Vodafone India announced that it will launch its 4G services in Kerala by end of December 2015. Important centers including Kochi, Trivandrum and Kozhikode will be part of the first wave of the 4G roll-out, which will be launched across the circle in a phased manner.
Testing of 4G services has commenced successfully. Vodafone India has partnered with leading global technology infrastructure service providers for the network roll-out. With some of the latest technological developments on the anvil, Vodafone is building robust and resilient network architecture with a strong backup to support the volumes and need for speed from customers.
In addition, to offer its 3G customers a faster, smarter and better experience, Vodafone confirmed having taken several measures over the last few months. This includes making significant investments and upgrading its own network plus modernizing the radio network and switching systems to deliver a new enhanced 3G experience. In addition, charging platforms have also been upgraded to facilitate a wider bouquet of products and services.
Further, Vodafone is investing heavily into high capacity Fibre to significantly increase the internet connectivity to the rest of the world, which will benefit all its data subscribers. Kerala is a significant and key focus market for Vodafone India. With around 15% of data revenues, it is one of the top data markets for Vodafone in India and is growing at over 80% YoY, exceeding the pace of growth of the previous year.
Announcing this, Abhijit Kishore, Business Head–Kerala, Vodafone India said, “This is an important phase for Vodafone in Kerala and our customers have a lot to look forward to. We are excited to launch our new 4G services in the superior 1800 MHz band and also provide a faster and enhanced 3G experience for our customers. Having launched 4G services in several countries, Vodafone has the requisite expertise and experience to ensure that its service in Kerala will be best in class. We will continue to pursue our customer centric strategy of continuing to meet their evolving needs for better and smarter connectivity for both voice and data.”
Vodafone India remains committed towards making necessary investments in network expansion and modernization for enhancing overall customer experience. In the first six months of the current financial year, Vodafone has already invested more than INR 350 crores in Kerala towards its network upgradation.
