Videocon to upgrade its network to 2.75G EDGE, to deliver consistent data speeds of up to 473.6 Kbps

Videocon Telecom, has announced their network upgrade to 2.75G EDGE (Enhanced Data for GSM Evolution), which is a 3G standard Technology. This 2.75 G EDGE Network is capable of delivering consistent speeds up to 473.6 Kbps which is almost 6 times the maximum speeds delivered by conventional 2G Network.

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videocon-EDGE-4736kbps

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The company’s strategy to upgrade to 2.75G EDGE Network is based on the fact that very large audiences of approx 80% of Mobile internet users still have 2G handsets and can be catered to by an enhanced 2.75G EDGE Network. Further, the 3G telcos offer 3G Network only in select pockets, which deteriorate the customer experience while moving from 3G pocket to 2G network. here with a seamless 2.75G EDGE network, the telco will be able to offer a seamless network and experience to the Customers. And finally, the telco will have the USP of offering a 3G like experience to its customers at 2G rates, that too on their existing 2G handsets, without upgrading their handsets. The upgrade of our Network also fulfills the customer’s need of faster download speeds.

The telco has rolled out a full-fledged marketing campaign around it and had developed a very striking and prominent logo unit for 2.75G EDGE network and has branded it ‘pauney teen G” network to get customer attention. The telco plans to spend approx Rs 50 cr on marketing communication on this campaign in next few months.