Taking the PM’s vision of Digital India forward, Videocon Telecom, today announced free Data for its all Non data users subscribers as an initiative to educate and encourage them to start using data and get digitally connected. The telco also sets up a free helpline and extends demonstration stations at all its Exclusive branded ‘Videocon Connect’ Retail to educate them on the knowhow of data usage. With a trial offer of 750 MB of free data for all such subscribers valid for 2 months, the telco plans to give away over 1,500 Tera byte of free data to such subscribers.
Mr. Arvind Bali, Director & CEO, Videocon Telecommunications Ltd. said, “Its said charity begins at home, and as a part of PM’s ‘Digital India’ initiative, we wanted to initiate something for our own customers to start with. We have been taking initiatives to increase our data penetration month on month, and as we speak we have a good mobile internet penetration of 64% odd on customers with data enabled handsets. Yet there is a set of customers who despite owning a data enabled handset have not used data since they came aboard on our Network.
The telco conducted a study on these non-data users to understand their reasons for not using data, and found out that over 86% of these non users having data enabled handsets aspire to use data but are reluctant to do so. The study suggested the 2 key reasons being 1) Inadequate knowledge and that initial hesitation to ask someone on knowhow. 2) Perception of data cost being high.
The telco’s plans to address both these concerns by educating such first time users thru a newly setup Digital helpline and demonstration stations at its exclusive branded ‘Videocon Connect’ stores. These first time users will be extended basic knowhow of using mobile data including browsing the net, using search engines, setting up various social media accounts etc. The telco will also be offering free data of 750 MB valid for 2 months as a trial offer for all such subscribers. To avail this free data, subscribers will just needs to give a missed call on a pre-defined no, and based on eligibility, subscriber will be extended free data followed by a call from the Digital Helpline on the knowhow. With the initiative, the telco is also expecting customers to upgrade their handsets to data enabled handsets.
Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.