Videocon phones to carry Gameloft games, partnership plans to widen the reach of games

A French video game developer Gameloft and Videocon smartphones has partnered together to offer Gameloft games to Videocon customers. Few smartphones including Asphalt Nitro, Modern Combat 4: Zero Hour, Nova 3: Freedom Edition, Bubble Bash etc. will come embedded with Gameloft games.

However, the games may not be completely free. While the full versions allow the customers to gain a complete access to the game, the trial version will only allow the subscriber to play the game free for 5 minutes upto 180 seconds each.

Gameloft sees this opportunity as a means to widen the reach of the games to masses. The company has already made such associations with major equipment manufacturers.

“At Gameloft, we see an exponential growth in smart device sales and gameplay usage pattern in emerging markets like India. With the upcoming leaders like Videocon, high quality titles will be more accessible to consumers &will enhance their overall gaming experience,” Mr. Ashish Gupta, Country Head (India, Sri Lanka & Bangladesh), Gameloft said.

“The smartphone has passed that phase when it was only considered as a communication device. Today, the mobile phone gaming has become so popular that it has become one of the major elements of smartphone ecosystem. Gameloft® is one of the biggest players in mobile gaming industry and this association will surely boost the gaming experience of Videocon smartphone users,” said Mr. Jerold Pereira, CEO, Videocon Mobile Phones.

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