Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks

The Telecom Regulatory Authority of India (Trai) has rolled out the new tariff regime this year in the hope of bringing more transparency into the DTH and broadcasting sector. However, not every move that Trai planned has gone according to the strategy which it set for the consumers and the businesses. One of the drawbacks of the new Trai tariff regime has been the increasing cost of DTH services and monthly rentals. This is something that the consumers have not liked. Now in its next move, Trai is planning to correct the Trai tariff regime and to do that it has floated a new consultation paper to address the issues in the Trai tariff regime. Here are the areas which it considers for correction.

The Dilemma of the Bouquet Discount
Trai’s consultation paper traces the timeline of the new tariff regime and establishes the premise as to why the regulator had to bring in new rules in the first place. To understand the motives of Trai behind this new regulatory measure, we will have to see the previous pricing structure by the broadcasters, which used to push the consumers towards channel bouquets. The consumers used to pay a lot for individual channels as compared to the bundled channels. These bundled channels further used to come with a lot of unnecessary channels which were not required by the consumers. This used to hinder the choice of subscribers. With the new tariff regime, Trai places the channel choices back into the hands of the consumers.
Trai Tariff Regime Went into Effect Without any Discount Cap
In its tariff order of 2017, a maximum discount of 15% was prescribed. Further, Madras High Court had declared that the capping of price of bouquets at 85% of the sum of a-la-carte price of the channels. This was done so that the consumers be in control of what they watch and what they pay for. However, Trai noted that “Though Tariff Order 2017 was implemented without cap on maximum permissible discount, it was expected that broadcasting industry would own more responsibility and consider the concerns of the subscribers while declaring the prices of their channels, in a-la-carte and bouquet basis.”