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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
The Telecom Regulatory Authority of India (Trai) is now closely watching every DTH and cable operator along with the broadcasters to ensure that the proper implementation of the new tariff rule happens. In the past few days, the regulator has already issued notifications informing about some changes and details and the tariff rule, and now the regulator has tightened the noose around the DPOs as it is urging them to list the channels under their proper genres. The regulator also received many complaints from TV18 and TV Today Network about Republic Bharat which was listed outside the Hindi News genre to garner more viewership.
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Every Channel to be Listed Under Respective Genres
Trai in its statement said, “The authority has received many complaints alleging transmission of television channels on dual LCN or placement of television channels by the distributors of TV channels, out of the genre declared by the broadcaster.” As per the new Trai regulation, every DPO listing its channels on the DTH platform or with the cable operators should do so under the proper genre tags including ‘devotional’, ‘general entertainment’, ‘infotainment’, ‘kids’, ‘movies’, ‘music’, ‘news and current affairs’, ‘sports’ or ‘miscellaneous’.
Non-Complying DPOs to Face Wrath of Trai
Trai has also noted that the electronic programme guide which is available to the subscribers should also include these channels classified according to the genres. The broadcasters should list these channels as per the required mandate so that the consumers can surf through them quickly with one channel appearing only under one genre. Trai has also said that action will be taken against the DPOs and broadcasters who fail to comply with this rule.
