Trai New DTH Rules Might Patch Up Old Dents of Tariff Regime and Bring Growth in DTH Industry

Things have surely changed in a year in the DTH industry of India. Last year during the same time, the subscribers were left scratching their heads as to what they should do about their TV connection. While the Trai was done implementing the new Tariff Regime or the National Tariff Order, the responsibility was on the DTH operators, cable TV operators and the consumers to make the shift to the new regime and understand the nuances of the new rules. This led to a massive decline in the number of subscribers in the DTH industry as a lot of these consumers decided that the price they were paying for the DTH connection, which was more than before and the hassle was not worth what they were getting. To patch up these rules, Trai then started ideating on the fixes of the National Tariff Order. Now, these rules have already become public and will come into effect on March 31. But, will these rule changes be able to undo what the Trai tariff regime did to the DTH subscriber count? Read ahead to find out.

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Dent in Subscriber Base Because of Trai Tariff Regime

Firstly, it is important to look at the data and find out how much did the DTH industry actually take the blow for the introduction of the Trai tariff regime. As per the performance indicator report which Trai publishes detailing the subscriber count and other details of the telecom and DTH industry, the subscriber count before the implementation of the Trai tariff regime was 72.44 million, whereas, after the implementation of the Trai tariff regime, the subscriber base in the DTH industry fell down to 54.26 million which was a fall of 18 million. The reasons for this were poor subscriber education, disruption in services and the increased prices.