Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI

Tenor (10.or) has made the headlines very recently with two smartphones- the Tenor E and the Tenor G (first look). The company is following the principle of offering premium specifications at affordable prices. Tenor entered the Indian market with the Tenor E smartphone priced at Rs. 7,999 (for the base variant).

With the Tenor E, the company is going against the India’ second best-selling smartphone, the Xiaomi Redmi 4. And the Tenor G battles with the Xiaomi Redmi Note 4 which incidentally is the best selling smartphone in 2017. Does the Tenor E has enough firepower to kill the Xiaomi Redmi 4 and become the best? Here’s my opinion on the same.
[youtube https://www.youtube.com/watch?v=dhBPPoF9bnA]
Design and Display
The Tenor E features a polycarbonate body, unlike most other budget smartphones which feature metal body today. It looks like the Xiaomi Redmi Note 3 from the front, and from the back, it resembles the Lenovo ZUK Z1. There’s nothing new in the design part, but it offers decent in-hand feel. The edges are nearly chamfered, but at the same time, the smartphone is slippery. Sadly, Tenor did not include a back case in the retail box.

The volume rockers and power button are placed on the right side of the phone. Sadly, the power button also has the same size of the volume rockers and its placed on top of the volume keys, which makes you press the volume up all the time assuming it as a power button. On the left, we have two trays for dual SIM’s and microSD card, and at the bottom, the micro USB is present. The phone has a 3.5mm headphone jack.

Talking about the display, the Tenor E flaunts a 5.5-inch Full HD display. The Tenor E is possibly the cheapest smartphone in the country with a Full HD display. The other smartphone with a Full HD display in the same price range is the Yu Yureka Black, which did not appeal the customers. Offering a Full HD display at a price point of Rs. 7,999 is a great move from the company as its counterpart, the Redmi 4 comes with a 5-inch HD display.



