10.or G (Tenor G) First Look: A True Competitor to Xiaomi Redmi Note 4 With Software as Its Major Weapon

10.or (Tenor) is a new smartphone brand in the Indian market with just one motto- offer top-end hardware at affordable price point. This business model sounds a lot familiar to that of Xiaomi. No brand has achieved such heights in a quick time like Xiaomi does, and in fact, no brand has come close to Xiaomi’s pricing strategy in the last three years.

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However, it looks like Xiaomi has got a real competitor in the form of Tenor. So far, Tenor has launched two smartphones in the Indian market- 10.or E and 10.or G. The former is aimed at Xiaomi Redmi 4, whereas the latter goes against India’s best-selling smartphone, Xiaomi Redmi Note 4.

Priced at Rs. 10,999, the Tenor G offers similar specifications, if not better specifications than the Xiaomi Redmi Note 4 on paper. But before we put the Tenor G against Redmi Note 4, here are our initial impressions about the smartphone.

[youtube https://www.youtube.com/watch?v=fi37P7fSC-E&w=854&h=480]

Design and Display

The Tenor G looks like any other budget smartphone. With a metallic chassis and rounded corners, the device looks a lot like the Honor 6X and Lenovo K8 Note. Nevertheless, this has been the case with several budget smartphones releasing these days. None of the brands is bothered to refresh the design language of its budget smartphones, which is a sad state.

But going with industrial design language is not at all a bad move from Tenor. The Tenor G feels good in hands, thanks to the massive battery inside. The power button and volume rockers are placed on the right top, whereas the SIM card is present at the left.