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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
India telecom operators have hiked the price of corporate SMS services. With the new development, all the overseas entities will be nearly charged $0.030 per message, which is almost 20 times higher than the price of domestic operators. As reported by ET Telecom, the decision might push foreign companies to look out for alternatives means of communications that would not burn their pockets. Some of the executives aware of the matter stated that foreign entities might resort to alternatives such as emails, in-app notifications, WhatsApp Business Messaging. Even though the entities will look out for alternatives, telecom operators will earn more revenue because of mission-critical messages.
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International Entreprises Have The Capacity to Absorb Price Hike
Some of the renowned entities that will be under the new price hike regulation are Amazon, Uber, Facebook, Google, foreign banks and more. The price increase is expected that to reduce the traffic. Since most of the foreign banks have top tier customers who are regular users of Whatsapp Business and email, the entities will look forward to switching the communication platform.
However, as marked by an unknown telecom operator, international enterprises have the capacity to absorb price hike. The Indian market still offers the lowest rates in the world. The separate rates rolled out by telecom operators for domestic and international entities are concerning for the international players. The enterprises are disliking the fact of being labelled as international despite having complete Indian operations.
