Tata Sky HD Set-Top Box Price Slashed Yet Again, Both SD and HD Boxes Retailing at Rs 1,399 Now

For the fourth or fifth time in the last six to eight months, Tata Sky reduced the price of its HD Set-Top Box. Right after the Trai tariff regime fully became effective on April 1, 2019, Tata Sky brought down the prices of its Set-Top Boxes by Rs 400. Later on, the prices were reduced even further to make them competitive in the industry. In October last year, the DTH operator introduced a special offer as part of which the HD Set-Top Box was available at just Rs 1,199. Tata Sky has reduced the price of its HD Set-Top Box again and it is now available at Rs 1,399 as part of a ‘Special Offer.’ While the company did not reveal how long the offer will last, we are expecting it to be a limited period one and the price will go back to original after a few weeks.

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Tata Sky New Users Can Avail HD Connection at Rs 1,399

Tata Sky is currently the country’s largest DTH operator with a market share of 31.61% and it is marginally ahead of Dish TV. We can safely say that Tata Sky has the cheapest Set-Top Boxes on offer right now, albeit the condition applies to only SD and HD STBs. The recently launched Tata Sky Binge+ Android TV STB is priced on the higher side at Rs 5,999 when compared to the same Android TV boxes from rival operators.

As part of the latest ‘Special Offer’ from Tata Sky, the HD Set-Top Box will retail at Rs 1,399, which is the same price of SD STB. This move from Tata Sky will likely boost the overall HD connections number. The Tata Sky SD or Standard Definition Set-Top Box is also available at Rs 1,399. Do make a note that these are just the connection charges and there will be additional installation and engineer visit charges as well on top for new connections. The SD to HD Box upgrade charges would be Rs 1,199 for the STB itself.