TataSky offering HD Access fee of just Rs.5 for first month, offer valid only for today

By November 1st, 2015 AT 5:06 PM

TataSky the leading DTH operator which currently provides 49 HD channels and services (Highest in the industry at present) has launched a special promotional offer for its subscribers who have an HD set top box but are still subscribed to only SD packs. The offer which is only valid up to midnight today gives the subscribers a promotional rate of only Rs.5 for HD access fee for the first month and there after it is charged as Rs.175 from the next month onwards.

hd access

 

TataSky includes HD channels from the level of base packs itself but to view those HD channels the subscriber needs to pay an HD access fee which until recently was Rs.125 after which TataSky hiked the fee to Rs.175. This is a good initiative by the operator to give the subscribers a chance to experience the picture clarity and sound quality of true HD channels so that they would continue with it and lead to an increase in the ARPU of the operator.

TataSky has also removed Star World Premier HD channel from the specials list and integrated it into the english entertainment section. Initially subscribers needed to pay Rs.60 a month to watch that single channel which was not even ad free unlike HBO Hits and HBO Defined and offered the only advantage of airing shows along with its USA premier timing which Zee Cafe HD also does without charging a premium.

Physiotherapist by day and techno buff by evening, Esmail is our very own in-house spectrum specialist. He has a keen eye for the Mobile data and DTH segments.

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bibhu
bibhu

Nice joke by tata sky, guess it is just to be in news. 1. Rarely this is a case when people who have HD set top box and HD television have not subscribed to HD channels. Those who haven’t it is extremely rare that they will come across this news in time to cash in this offer. 2. Those who don’t have HD TV or Box or both, i don’t think this offer of discounted subscription for the first month only if subscribed this day would tempt people to buy a new television or upgrading box and subscribing this same… Read more »

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