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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
Lately, there has been a lot of chatter about DTH operators. But, the irony is that the DTH operators are in the headlines these days not because of their DTH services, but because of the over-the-top offerings which they are shipping. And why not, because OTT seems to be the latest trend in the industry and every company wants to capitalise on the opportunity. As such, the subscribers want a service which would get them both the satellite TV channels and the OTT content as well. Tata Sky has introduced its Binge service to accomplish precisely that and to avail OTT content on the TV screen for the subscribers. We have talked about Tata Sky Binge a lot and how it is a uniquely attractive offering for the subscribers interested in it. But, today we are going to be shedding some light on it from a different angle.
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Tata Sky Binge: What Does it Accomplish?
If you have looked into Tata Sky Binge, then you know that it gets the subscribers a special Tata Sky edition of the Amazon Fire TV Stick. Now, the good thing about the Tata Sky Binge service is that it comes with a monthly subscription fee and the cost of the Amazon Fire TV Stick is included in its. So, the subscribers of the service only have to pay Rs 249 per month, and they get the Amazon Fire TV Stick for their usage along with the subscription services. However, there is also the other way of getting an Amazon Fire TV Stick separately for your TV so that you can access OTT content on the big screen. The attraction is even more since the Amazon Fire TV Stick is currently on a discount of up to Rs 1,200.
