Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks

Tata Sky had introduced its multi-TV policy later than every other DTH operator in the industry, and now it seems that it will be the first one to wrap its multi-TV plans from the market. The DTH operator had introduced a complicated multi-TV policy for its subscribers who wanted to subscribe to multiple TV connections in a single home. Although the real cause of this move is not yet known, but the chances are that Tata Sky might be withdrawing its multi-TV plans because of the latest Trai order. The DTH operator might be on the path of full compliance with the new tariff order by removing its multi-TV plans effective June 15.

Tata Sky Multi-TV Policy and Non-Compliance with New Tariff Regime
A Tata Sky representative has said that all the connections starting June 15 will be billed independently and not according to the multi-TV policy. The Tata Sky representative said, “If you do not change your packs of secondary boxes, then post June, your prices of each box will be same as that of primary box price. So to have the prices of all the boxes in your budget we recommend you to change the pack of each box and control your budget. By this way, you would be able to select whatever you want to watch on each TV and pay for that content only rather than paying higher for default primary content on secondary boxes.”
This announcement from Tata Sky officially means that there would be no multi-TV scheme effective June 15. Whereas other companies like D2h, Airtel Digital continue to offer their multi-TV plans. D2h is offering by far the most attractive multi-TV policy, with a flat NCF of Rs 50, whereas Airtel Digital TV is offering Rs 50 discount on the NCF of subsequent connections.