Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI

When the Telecom Regulatory Authority of India (Trai) introduced a new pricing regime, it did not specify rules regarding multiple TV connections by the same person under the same roof. As such, different DTH providers are taking different routes to price their second connection in a single home. While D2h has announced that it would charge Rs 50 as flat NCF fee from its subscribers for the second channel, Tata Sky has taken a different route which comes with a unique proposition and an entirely different pricing method as well. Last time, we looked at the multi-TV connection policy of D2h and this time around we will bring Tata Sky under the radar.

Tata Sky Policy for Multi-TV Connections
It is worth noting that there is a big divide between how Tata Sky has decided to price its subscription for multiple connections versus how D2h has agreed to do it. While D2h will levy a flat fee of Rs 50 as NCF for other subscriptions over the parent connection, Tata Sky will base its pricing of the secondary TV connection based on the monthly rental paid by the subscribers for the original TV connection. To explain to you how the multi-TV connection pricing works for Tata Sky it is worth noting that in case your usage for the primary TV connection is up to Rs 200, then you will be charged Rs 150. By chance, your monthly consumption is between Rs 251 and Rs 400; then you will be charged Rs 300 for your secondary connection.
Similarly, in case your primary TV connection bill lands somewhere between Rs 401 to Rs 500 then the Multi TV connection will set you back by Rs 400. In case of your primary connection monthly rental landing between Rs 501 to Rs 625 or between Rs 626 and Rs 750, your charge for the secondary TV connection would be Rs 500 and Rs 600 respectively. Lastly, if the primary connection bill exceeds Rs 750, then the monthly rental for the multi-TV connection would be Rs 700.
