Tata Elxsi Behind Videocon TVC “Zero Paisa Per Sec”

Follow Us

Tata Elxsi Behind Videocon TVC Zero Paisa Per SecVCL a division of Tata Elxsi Ltd and a leading animation and visual communications announced that it has recently delivered innovative visual effects for Videocon Mobile “Zero Paisa Per Sec” television commercial (TVC).

The advertisement highlights the death & the resurrection of mobile tariff wars in the country from 1 p/sec to 0 p/sec.




The 45 sec TVC is separated into two fractions starting with funeral service organised for 1 per sec taking into consideration to be the last time in the history of tariff war in India.

Funeral ceremony starts by fantasying of burring of human form circled by its family & friends solemnly remembering him. At the same burial ground where Videocon mother brand mascots Chouw –Mouw observe the sad moment from a far off distance & magically send his youngest one in human like character called “Zero” to comfort the grieving family & friends leaving behind the dismal & to focus on next generation.

The TVC ends with the introduction of the Pathbreaking innovation in telecom Industry from 1 p/sec to Zero p/sec. Creative agency for the ad was McCann Erickson (I) Pvt. Ltd.

Elaborating on the look and style of the TVC, Mr Vishal Anand, Visual Computing Labs, Tata Elxsi Ltd said, “The challenge was to give an unbelievably realistic touch to the whole concept through animation and make it very close to reality. The use of animation in advertising is rapidly becoming a potent force for companies to reach out to the target audience.”

Reported By

TT Desk is handled by TelecomTalk staff writers covering breaking news, live events and more from the world of telecom and technology.

Recent Comments

Faraz :

Bro Vi is in worst state of condition in Bihar circle among all circles, even BSNL with half of that…

Vodafone Idea CEO Says Tariff Structure Needs to Change

TheAndroidFreak :

Off Topic :Geekbench for S25+ for Exynos 2500

OnePlus 13 and Xiaomi 15 to Feature Qualcomm Snapdragon 8…

TheAndroidFreak :

Off Topic :Geekbench for S25 for Snapdragon 8 Elite

OnePlus 13 and Xiaomi 15 to Feature Qualcomm Snapdragon 8…

YOUTUBE RJ :

"earn more from their customers" or in simple words looting without improving any basic infra, yes they invested in 5g…

Vodafone Idea CEO Says Tariff Structure Needs to Change

TheAndroidFreak :

People will move to BSNL once 700Mhz deployment will get completed. Good things take time. I don't see Jio and…

BSNL Effect Reversing on Subscriber Base: Vi CEO

Load More
Subscribe
Notify of
4 Comments
newest
oldest most voted
Inline Feedbacks
View all comments