Tata Docomo has announced the launch of a new low priced plan of Rs.201 which will allow customers to design a unique plan best suited for their needs. The pioneering plan allows customers to build their own plan based on their usage pattern. Available at an affordable rate, the plan offers full Talk-Time value and reduces all local and STD calls at 60 Paisa per minute. Further to this recharge, customers can dial *140#1, #2or #3 and choose one from three free ‘toppings’ offering Tariff benefits, Full Talk-Time or Free Data respectively.
Mr. Sandeep Singal, Head- Branded Retail, Tata Teleservices Limited said- “This is the first time in the Telecom industry that an operator has introduced a unique offer where customers can build their own plan. Being a customer centric brand, we understand that each customer uses his phone differently. This offer benefits each one whether the customer prefers talking to their loved ones for a long duration or prefers spending hours browsing the Internet”
This is not actually the first time an operator has launched a plan that can be customised by the subscriber, in the past Airtel had launched ‘My Plan’ which offered an even wider choice of options for subscribers to pick and choose from. Even Aircel had launched ‘Design your own plan’ on the same lines.This offer is available exclusively at the Tata Docomo retail stores, present at prime locations across the country. Once availed, the plan will be valid for 90 days post which customer’s base tariffs will apply.
The plan has been created keeping in mind the youth focus approach by the company, giving them option to create their own plan on the basis their usage. This is not the first time that Tata Docomo has introduced an industry-first service. The company’s ‘Create your own number’ offer and ‘Data Carry forward’ offers had steered a whole new concept in the industry. Keeping customer centricity at the core of its operations, the company has also taken several campaign initiatives, like I am Online and Giga Geek, at their stores to educate customers with basic smartphone know-how. Over the next few years the company will continue to offer simple and personalized services coupled with affordability serving all its customer segments.
Esmail is our very own in-house spectrum specialist. He is passionate about Telecom, DTH and OTT video streaming apps. When not writing an article, you can find him binge watching shows on Netflix while sipping on a cup of coffee.