Sunday Talk: Are the New Vodafone RED Postpaid Plans Enough to Beat Jio?

Its been over a month since Jio unveiled its JioPostpaid plan with several benefits such as zero activation charges on international roaming, charges for international calls, messages & data on a usage basis and more. It was expected that incumbent telcos- Airtel, Vodafone and Idea Cellular would counter Jio with their aggressive offerings to save the ARPU, but that didn’t happen. Last week, Vodafone revised its RED range of postpaid plans, but the major revision was made to the Rs 399 and Rs 499 plans. Vodafone did not launch any entry-level plan of Rs 199 to compete with Jio, but it increased the data benefit and added other benefits to the existing plans so that users will not migrate to Jio.

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Vodafone’s revised RED Entertainment plan of Rs 399 now offers 40GB of data, unlimited voice calls even on national roaming without any FUP limit. Same as Bharti Airtel, Vodafone has started offering free Amazon Prime subscription with the Rs 399 and Rs 499 plans, along with other additional benefits such as Vodafone Play and Red Hot Deals worth Rs 399, of which the benefits are yet to be revealed by the company.

Moving onto the Rs 499 plan, Vodafone has increased the data benefit to 75GB and the plan offers unlimited voice calls (roaming calls too), Vodafone Play subscription for 12 months, Amazon Prime membership for one year, Complimentary RED Shield membership which offers life insurance that includes benefits such as damage repair, antivirus and extended warranty for your smartphone.