Spark New Zealand to Invest in Data Centres and 5G Over Three Years

New Zealand’s telecommunications company Spark has announced its three-year growth strategy through to FY26, which prioritizes investment in data centres and emerging technologies such as 5G Standalone. Spark Chair, Justine Smyth, stated that the company has built a competitive advantage through simplification, investment in data and new technology, and building a high-performance culture.

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Also Read: Spark to Close Its 3G Network in New Zealand in Late 2025

Spark’s CEO, Jolie Hodson, says the new strategy positions Spark for success in an increasingly uncertain environment. In addition, the company is well-positioned to invest in future growth following the success of its portfolio management strategy, which yielded substantial proceeds from the TowerCo transaction last year.

Invest in Data Centres and 5G

Spark’s new strategy focuses on empowering businesses and individuals, creating Aotearoa’s (New Zealand) future by adapting to an environment of economic uncertainty, exponential growth in data, and acceleration of technology convergence. The company plans to invest NZD 250 – NZD 300 million in high-growth data centres and NZD 40 – NZD 60 million in 5G Standalone.

Leverage Data Capability and 5G

Spark intends to leverage its data capability and 5G investment to provide customers with the latest digital experiences personalized to their needs in Mobile and broadband. The company has strong momentum in Mobile and has stabilized its broadband base in a highly competitive market.

Spark wants to use its dual brands, Spark and Skinny, to serve different ends of the price spectrum, with the ability to target the right product to the right customer at the right time through data and growing 5G coverage.

Also Read: Spark Trials 5G Standalone With Ericsson and Red Hat

SME Segment

Spark aims to grow the small-medium and enterprise segments in the business market by enabling its customers to become more productive and sustainable through technology. Additionally, the company will invest in expanding its data center capacity and high-tech capabilities, including IoT, 5G Standalone, data and AI, and digital identity.