Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI

With the festival season already on, many phone manufacturers are starting to roll out attractive offers, discounts and price cuts to their devices. Sony seems to be on the lookout of doing the same, as the smartphone manufacturer has decided to slash the prices of almost half a dozen phones in India. What’s interesting to note is that the price cuts which these phones have received are permanent, meaning that no matter when users decide to buy these Sony phones, they will be available at the same price. The list of Sony phones that have received this price but includes the Sony Xperia R1, Xperia R1 Plus, Xperia XA1, Xperia XA1 Plus, Xperia XZ1, and Xperia XZ Premium. Interestingly, select phones among these have also received a price cut of as much as Rs 10,000. Read further to know about how much price cut each of these phones have received.

Sony Phones Receiving Price Cuts
The Sony Xperia R1 which was previously retailing at the price of Rs 9,490 now bears the price tag of Rs 7,990 post the price cut. The launch price of the phone was Rs 12,990. The Xperia R1 Plus which was available in the market for Rs 12,990 has been slashed down to Rs 10,990. The Xperia XA1, which was previously retailing for Rs 17,990 has received a price cut of Rs 5,000, and it will now be up for grabs at Rs 12,990. The Xperia XA1 Plus is another phone which has received a price cut, and it will soon be available for Rs 14,990, as opposed to its previous price of Rs 19,990.
Sony’s premium phones which used to retail at a hefty price range have been included in this list of price slashes, as the Xperia XZ1 and Xperia XZ Premium have received a significant slash of Rs 10,000. Among these two phones, the Xperia XZ1 bears a new price tag of Rs 34,990 which was previously available for Rs 44,990. On the other hand, the Xperia XZ Premium is down to Rs 39,990, with the previous original market price being 49,990.