Sony Xperia smartphones to undergo up to 14% price cut in India

By January 12th, 2015 AT 6:34 PM

The Japanese tech giant, Sony is reportedly planning to slash the prices of its Xperia range of smartphones in India by up to 14 percent. According to the report by DNA India, Sony is most likely to make an official declaration on the matter sometime soon.

The report suggests that the price cut will cover the Xperia Z, T, C, E and M series of smartphones. The price decrease might vary between Rs.1,500 and Rs.6,500, based on the product model.

Sony’s step to slash down the prices of its handsets comes forth as a desperate measure in order to combat the growing competition from its rivals like Samsung and others, who are unveiling latest smartphones in the country. Sadly, Sony has nothing new to offer on its platter right now, therefore a price cut on its existing range of Xperia smartphones seems like the last option to push the sales.

Xperia samrtphones

Interestingly, most of the consumer electronics retail chains have also confirmed the alleged price-cut report. The price cut will be implemented across all Sony handsets as soon as Sony makes the official announcement.

Moreover, the Xperia list of devices might also include the two variants of Xperia Z3. Sony had launched these devices recently, precisely in the period from September- October 2014. The usual drill of price-cut for devices is typically followed after six months to a year of launch. However, in the aforementioned case, the Xperia Z3 is an exception as the price-cut is imposed within 4 months from launch.

The Sony Xperia Z3 is also expected to shoot up on the sales graph after the price cut. The Xpera Z3 was initially announced at Rs.51,990 and is now available on many e-commerce sites for Rs.44,990. The Xperia Z3 may end up for under Rs.40,000 after the effect of price-cut.

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Sudhakar
Sudhakar

Xperia craps. Without user replaceable batteries.

Abhay
Abhay

Sony’s major problem is only no updates after selling and no up-gradation of Android Version. In 2013 Aug I bought Samsung Tab 3 with Android 4.2.2 which has been updated to Android 4.3 then 4.4.2(present). The same up-gradation of Android Versions are missing in Sony’s Smartphone. In 2013 Oct, I bought Sony Xperia C with Jelly Bean 4.2.2. Till now only minor updates to fix bugs were released and installed on phone and now Company has officially declared that there will not be any more updates for this phone. Older Samsung Galaxy Tab 3 got updated to Kitkat whereas newer… Read more »

Rama
Rama

*That’s mostly because Sony Xperia C was the only Sony device using a Mediatek Chipset and Mediatek is pretty notorious in releasing source codes making it difficult for manufacturers to update their phones and those who manage to update without the source code like Xolo end up giving pretty buggy software otherwise on the overall I feel Sony has been good if not great when it comes to software updates. That’s my opinion. *Anyhow in my opinion the problem with Sony has been pricing. The company has always priced its products a notch above the competition. And by competiton I… Read more »

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