Snapchat Records 100% Growth in Daily Active Users in India

Snapchat has recorded 100% growth in daily active users (DAU) in India over the past one year, Evan Spiegel, CEO of Snap said in the earnings call on Tuesday. The company had earlier announced its results for the second quarter ended June 30, 2020, where it posted a year-over-year (YoY) revenue increase of 17% to US$454 million. Snap, the company behind the Snapchat platform said that the DAUs grew by 17% YoY with the platform now hosting 238 million DAUs in Q2, 2020, an increase of 35 million YoY.

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Snap to Continue Investing in App Performance and Localization

The company said that the DAUs increased both sequentially and YoY in each of its regions including North America, Europe and Rest of World. Snap said that its users have opened the Snapchat application over 30 times a day in Q2, 2020.

Spiegel in the earnings call said that the company will continue to invest in-app performance and localization to make its service more accessible to people across the world.

“These efforts have helped us grow even faster in emerging markets like India, where we’ve seen over 100% growth in daily active users over the past year,” Spiegel said in the earnings call on Tuesday.

Snapchat is said to be available “to over two billion people in their native language.” In India, the app is available in English and all south Indian languages including Kannada, Tamil, Malayalam and Telugu along with Hindi, Marathi, Gujarati and Punjabi.

“A good example of this momentum can be seen in India, where daily active users more than doubled year-over-year in Q2,” Derek Andersen, the chief financial officer of Snap, said in the earnings call. “We see a significant opportunity to continue to grow our community as we further invest in localization of our product through language support, local content, and marketing partnerships across a variety of geographies.”