Smart Unsubscribe Feature Makes its Way to Gmail on iOS

Gmail has gone through one of the biggest upgrades since its roll-out in the last month. With a new hint of Material Design sprinkled all over the UI, the mail service also brought a plethora of new features to us. Some of them include the AI based ‘Nudge’ feature, the very hyped ‘Confidential Mode’, Native Offline support, Smart Reply, Snooze and Unsubscribe. While the most of the above features have already rolled out to the desktop, iOS or Android (or both) the ‘Smart Unsubscribe’ feature was missing from a lot of phones. In a recent tweet, Google finally gave Gmail users a reason to be happy, by declaring that the Smart Unsubscribe feature is now live on iOS and will soon follow on Android.

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As Google has claimed, the new feature will suggest newsletters or offers to unsubscribe from where users haven’t opened these emails in a long time. In a time where users lose count of the number of websites they gave their email to, this feature is widely useful since it will help the users reduce their Gmail clutter. The Smart Unsubscribe feature won’t be just automated but instead, it will make use of Google’s AI prowess and will intelligently categorise emails and recommend mailing lists to unsubscribe.

No doubt that Gmail is already the most used email service in the world for both individual users and enterprise users. Especially with the embedding of new features now to the platform which makes the email service easy to use, better looking along with providing seamless mailing experience it is well ahead on its path of earning the name of the best email service around.

Google is revamping most of its services this year after a long time. Google Drive, which the search giant’s storage solution for users also received the new Gmail-like interface, which other services such as Google Docs, Sheets and so on are also expected to receive an overhaul very soon. While the new Gmail interface gives a modern and refreshing look, the website load time has increased as compared to the previous version. Also, Google is integrating AI to most of its services this year. Google News now works on AI too.

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