Whether we admit it or not but current trends in the market of smart phones is Capturing the user/manufacturers interest as if by a spell everyday new and new handheld devices coming and at the same rate users putting them up in their pockets.
Ok if we now look it from smart phone manufacturer’s angle and what they call their target market is the word referred to as “PROSUMERS” For the past few years smartphones have been aimed at prosumers, or “professional consumers”.
Prosumers are generally early adopters of products. They have disposable income and great enthusiasm for particular products or technologies.
Smartphone developers find prosumers very useful when designing applications and hardware. As prosumers pick and choose the phones that offer the applications they want, developers can tweak designs and move towards mass production. Analysts predict that one billion smartphone handsets will be sold by 2011.
The foresight of Smart Phone industry is not only inspiring the current players to come up with more innovative products and features but also other IT companies to expand their footprint in Mobile arena. This is why Hewlett-Packard (HP) spent about $1.2 billion to buy Palm, as you absolutely have to have some skin in the mobile game to be a major tech player.
To be continued……