Samsung Shipped Over 8 Million Galaxy S9 Devices in the First Four Weeks: Canalys

Samsung, the South Korean smartphone company which lost the battle to Xiaomi in the Indian market, is now said to ship just over 8 million units of the Galaxy S9 and the Galaxy S9+ in the first four weeks after launch. These numbers are in-line with those of the Galaxy S8 and S8+ in April 2017 but failed to surpass the 9 million shipments achieved by the Galaxy S7 series in March 2016. Research firm Canalys also stated that a much greater percentage of shipments were of the S9+ model when compared with the S9, largely due to the distinct dual cameras of the S9+ that are lacking on the cheaper S9. Out of the 8 million shipments for the S9 duo across the globe, 2.8 million were shipped to the US, and close to 1 million were shipped to its home country of Korea.

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“Samsung’s performance is impressive, considering the Galaxy S9 is not a major step up from the S8,” said Canalys Analyst Ben Stanton. “Samsung has made significant improvements to its go-to-market strategy, with wider availability of the S9 in more markets at launch. It has also engineered upgrades by providing an aggressive global device trade-in program, with generous discounts to reduce costs to end users. Its regional teams are being rated on volume, with management eager for the S9 to out-ship the S8. With some regional teams already electing to discount the Galaxy S9, it is clear that as the worldwide market slows, Samsung will sacrifice margin to defend its share,” he added.